Continuum: Journal of Media and Cultural Studies serves as an academic benchmark in the field of media and cultural studies. It has not only established authority in academia but also had a profound impact on the direction of research and academic discussions in related disciplines worldwide. By publishing innovative and in-depth research findings, it continuously expands the boundaries of knowledge in the field. The journal encourages interdisciplinary research methods, fostering communication and collaboration among scholars from different academic backgrounds, bringing new perspectives and understanding to media and cultural studies.

The journal also pays special attention to the impact of modern phenomena such as technological development, globalization, and social change on media and culture, exploring how these phenomena shape the values, lifestyles, and communication patterns of contemporary society. Through these in-depth studies, it provides a wealth of research material for the academic community and offers insights and inspiration for policymakers, cultural industry practitioners, and the general public.